The New York Times’ story, Snowfall is a popular example of parallax storytelling. Beyond the parallax effects, the story itself was broken up into chapters, even. There really hadn’t been anything like it on the web before. The combination of animated and video backgrounds made for a story experience that felt truly immersive. This was then applied to the web design world in 2011 through a combination of HTML5 and CSS3.Īn early popular example of parallax scrolling was implemented by The New York Times on their Snow Fall story. It referred to the visual effect created when the background image moved slower than the foreground images, creating a sense of depth. Parallax first got ascribed to a design aesthetic back when side-scrolling video games emerged. And of course, I’ll include plenty of real-life examples. Here, I’ll argue this design trend can captivate your audience and pull them into your personal or brand story in truly amazing ways. What follows is an explanation of parallax, what it is, how it works, plus a defense of its use as an engaging design technique. When a design element becomes contested, it makes me question why? What is it about parallax that has people so passionate? Why do the naysayers nay? And why are advocates so enthusiastic? Those that do have familiarity with the effect tend to love it or hate it. Just about everyone has seen parallax in action by now but that doesn’t mean everyone knows what it is, how it works, or what it’s used for. Out of that desire for user interaction with content, parallax effects were born. But then interactive elements emerged that allowed users to interact with text. You basically had your text and your media. For many years, websites were made up of the same components, presented in a similar manner.
0 Comments
Leave a Reply. |